EDUCATION:
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DBA International Business and Marketing, Argosy University
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Global Executive Leadership Certification, Yoko Executive Institute, Aalto University
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Financial Management Program, GE Crontonville
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MBA Management Information Systems, State University of New York at Albany
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BA Man and His Institutions, State University of New York at Albany
COURSES:
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Marketing Management
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Marketing Research
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New Product and Innovation Management
ACADEMIC INTEREST:
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Customer Relationship Management in a Global Environment
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Chairing Ph.D. Candidates' Dissertations
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Apply Digital Marketing Methods to USA Nonprofits
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Closing the Digital Divide in the USA
KEY HONORS/POSITIONS HELD:
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Delta Mu Delta, International Honor Society in Business 2016
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SEC F4B Reporting Director for Multiple S&P 500 Corporations
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Deputy Assistant Secretary for the US Department of Education
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Career Member of the US Federal Senior Executive Service
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Information Week 500 Annual Competition, in the Top 50 Multiple Years
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Ranked by Gartner Consulting as one of the Top 50 Futurists
PUBLICATIONS:
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Leach, R. (2016). Can a nonprofit improve fundraising effectiveness through the adoption of Facebook as a marketing channel? Argosy University. Dallas, TX.
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Leach, B. (2003). Success of CRM Systems Hinges on Establishment of Measurable Benefits. Pulp & Paper, 77(6), 48.
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Leach, B. (2001). How to attract top IT talent. RISI. Barcelona Spain.
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Leach, R. (1977). Offender based tracking system. State University of New York at Albany. Albany NY.
CONFERENCE PROFESSIONAL PRESENTIONS:
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Leach, R. (2012). Multichannel contact center technology: State of the art update. AAACAA Conference for Marketing and Information Technology. AAA National Office. Palm Beach, CA.
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Leach, R. (2011). AAA CRM case study. CDC Software Galaxy World Conference. Las Vegas, NV.
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Leach, R. (2011). Building brand loyalists: Lessons in customer intimacy using CRM. Sales and Marketing 2.0 Conference. San Francisco, CA
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Leach, R. (2011). Member driven: CRM excellence at AAA WCNY. Destination CRM.com. CRM Magazine.
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Leach, R. (2011). Sales and marketing 2.0: How to use technology strategically. Sales and Marketing 2.0 Conference. San Francisco, CA.
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Leach, R. (2011). Visionary perspectives on customer contact centers. 7th Annual Contact Center, East. Frost and Sullivan. Florida, USA
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Leach, R. (2010). Operational effectiveness versus innovation: Both are required. CISCO Live. CISCO. Las Vegas, NV.
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Leach, R. (2006). Panelist on VOIP application to the US Federal Government. Information Technology Association Industry Conference. Arlington, VA.
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Leach, R. (2002). The restructuring of the sales and marketing activities of SEO in 120 countries. Yoko Executive Institute, Aalto University, Helsinki, Finland.
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Leach, R. (2002). Global customers' service expectations. International Forestry Day Conference. Tieto Enator. Helsinki, Finland.
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Leach, R. (2000). CIO Panel: Industry outlook. North American Forest Industry Information Technology Conference.
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Leach, R. (1999). Supply chain management: POETS. National Association of Home Builders. Pella Corporation. Houston, TX.
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Leach, R. (1998). PDQ update. National Sales Conference. Pella Corporation. Maui, Hawaii.