Robert Leach D.B.A.

Adjunct Assistant Professor

Sorry, but a Javascript-enabled browser is required to view the email link.


EDUCATION:

  • DBA International Business and Marketing, Argosy University
  • Global Executive Leadership Certification, Yoko Executive Institute, Aalto University
  • Financial Management Program, GE Crontonville
  • MBA Management Information Systems, State University of New York at Albany
  • BA Man and His Institutions, State University of New York at Albany

COURSES:

  • Marketing Management
  • Marketing Research
  • New Product and Innovation Management

ACADEMIC INTEREST:

  • Customer Relationship Management in a Global Environment
  • Chairing Ph.D. Candidates' Dissertations
  • Apply Digital Marketing Methods to USA Nonprofits
  • Closing the Digital Divide in the USA

KEY HONORS/POSITIONS HELD:

  • Delta Mu Delta, International Honor Society in Business 2016
  • SEC F4B Reporting Director for Multiple S&P 500 Corporations
  • Deputy Assistant Secretary for the US Department of Education
  • Career Member of the US Federal Senior Executive Service
  • Information Week 500 Annual Competition, in the Top 50 Multiple Years
  • Ranked by Gartner Consulting as one of the Top 50 Futurists

PUBLICATIONS:

  • Leach, R. (2016). Can a nonprofit improve fundraising effectiveness through the adoption of Facebook as a marketing channel? Argosy University. Dallas, TX.
  • Leach, B. (2003). Success of CRM Systems Hinges on Establishment of Measurable Benefits. Pulp & Paper, 77(6), 48.
  • Leach, B. (2001). How to attract top IT talent. RISI. Barcelona Spain.
  • Leach, R. (1977). Offender based tracking system. State University of New York at Albany. Albany NY.

CONFERENCE PROFESSIONAL PRESENTIONS:

  • Leach, R. (2012). Multichannel contact center technology: State of the art update. AAACAA Conference for Marketing and Information Technology. AAA National Office. Palm Beach, CA.
  • Leach, R. (2011). AAA CRM case study. CDC Software Galaxy World Conference. Las Vegas, NV.
  • Leach, R. (2011). Building brand loyalists: Lessons in customer intimacy using CRM. Sales and Marketing 2.0 Conference. San Francisco, CA
  • Leach, R. (2011). Member driven: CRM excellence at AAA WCNY. Destination CRM.com. CRM Magazine.
  • Leach, R. (2011). Sales and marketing 2.0: How to use technology strategically. Sales and Marketing 2.0 Conference. San Francisco, CA.
  • Leach, R. (2011). Visionary perspectives on customer contact centers. 7th Annual Contact Center, East. Frost and Sullivan. Florida, USA
  • Leach, R. (2010). Operational effectiveness versus innovation: Both are required. CISCO Live. CISCO. Las Vegas, NV.
  • Leach, R. (2006). Panelist on VOIP application to the US Federal Government. Information Technology Association Industry Conference. Arlington, VA.
  • Leach, R. (2002). The restructuring of the sales and marketing activities of SEO in 120 countries. Yoko Executive Institute, Aalto University, Helsinki, Finland.
  • Leach, R. (2002). Global customers' service expectations. International Forestry Day Conference. Tieto Enator. Helsinki, Finland.
  • Leach, R. (2000). CIO Panel: Industry outlook. North American Forest Industry Information Technology Conference.
  • Leach, R. (1999). Supply chain management: POETS. National Association of Home Builders. Pella Corporation. Houston, TX.
  • Leach, R. (1998). PDQ update. National Sales Conference. Pella Corporation. Maui, Hawaii.